Motif FoodWorks: The Key to a Plant-Based Future

Plant-Based Foods … Without the Sacrifice

The shift away from animal-based food towards plant-based food that started some time ago has only accelerated in recent years. Retail sales of plant based food jumped 27% in 2020, nearly 2x the growth rate of total food sales, and this trend shows no signs of slowing.

Eleven Madison Park, an iconic Three Michelin Star restaurant in New York, shocked the culinary world in May 2021 by announcing that they’d be fully plant-based upon re-opening.

Why We Backed Motif Foodworks

Our investment thesis in Motif was predicated on the following:

  1. Plant-based foods are best positioned to win the race in the shift away from animal products.
  2. Food technology will develop ingredients that improve the taste, texture and nutrition of plant-based foods.
  3. Motif is at the forefront of the plant-based food wave, using bioengineering to develop great products across multiple categories.

To Parity and Beyond

Whether you’re a die-hard vegan, plant-curious or a hardcore carnivore, we believe that Motif’s products have the potential to win you over and do some good for the planet and humanity along the way. As we pave our way to a more craveable plant-based future, we’d be remiss if we did not thank the Motif team for a warm welcome to their plant-based family. We’re thrilled to partner with you and the other investors, and are excited about where Motif is headed.



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Wittington Ventures

Wittington Ventures


Venture capital firm in search of disruptive innovations in food, commerce, and healthcare